People often fudge on how much they weigh. One thing you can’t fudge on is the delicious sweet taste of LizzyJo Fudge.
Really is it fudge? Is that my next hustle? It is. And I want to share exactly how this turns out in the starting process. I worked a total of eight hours to put together the social media part of LizzyJo Fudge. EIGHT HOURS!!! I charge my clients $2200.00 to do the kind of set up I provided for myself. Treating myself to my professional side. Being my own client.
About three weeks ago I was pouring through some old recipe books. I LOVE cooking. However I have never really been a dessert maker. Even my chocolate chip cookies are not something people ooh and ahh over. Looking at a fudge recipe with boiling chocolate and babysitting every single step I no desire to make fudge. A house full of kids and the thought of trying to remember and follow all the steps was just not the order of any day.
Three weeks ago I took a picture of the fudge recipe. Made a grocery list and left the list on the kitchen counter. My boyfriend called me from the grocery store. He saw my list and was getting everything on my list. He had no idea what I was up to. That evening I made fudge. It was smooth and delicious. I thought, I am 54 years old, I have five children and never made fudge. I loved the entire process. I loved that people loved it. I loved that I could do this with no distractions of little people because they are all grown up.
I made a silly Instagram story about making fudge. And asked people to message me if they wanted me to send them some fudge. My inbox was not busting at the seams. Six people wanted fudge. And six people wanted to pay me.
After working to put together some kind of marketing I started praying. I asked God to show me that this was an idea to build and pursue. Like hit me with a 2×4 because I might miss it. Then I got a text from my sister. She knows someone who just closed up their candy store, specializing in fudge. She told me she had passed my information along to that person. She told me to answer my phone if there was a 425 area code. Moments later the call came.
Here I am, for 45 minutes talking to a successful fudge maker who is excited to pass along all her ideas, tips and answer my questions. Even putting together her kitchen wares to sell to me. Sadly Covid19 shut down their business. They were able to hang on with hopes of Phase 2 opening back up. Being in WA state it was inevitable they would close. What a delight and joy to be able to speak to experience.
For today this is the start of a beautiful story. Not sure where God will take this, but the goal is to bask in the delicious sweet fudge and have fun along the way.