Cold Calling

“Sweet Conditions” is Art You Love by Elizabeth Traub

I went into three businesses to talk about my art. When you have a showroom and someone decided to get into their car and come to your store it is easy to sell and talk about what you are selling. They are coming to me. I just have to make sure I am advertising and putting out inviting interest to draw people in.

When you are walking in town and wander into a few design stores, knowing what to ask, who to ask for and talk about your art with the few seconds you are given. Now that is freaking hard, “Cold Calling”. I did that today.

I realized that my ears do not hear no. The first person said they were not buying or interested. I asked about the displays, ( my designer savvy stepped in) I discussed price points and that I could produce art for their room displays. I was then asked to show my website with pieces I thought would work in their showroom(s). Needless to say I left that store with all the information I needed. Who their buyer is, the best time to reach out to them and all the contact information. Plus that they have three locations, like to support local artists, and feeling about a foot taller.

I admit I was a little scared, and a big pit in my stomach. Then another block down another shop to stop into. Again all the information provided to follow up. And finally a gallery which was really informative. The reception and response was so positive. I was so excited I was inspired to paint this piece. I am calling it, “Sweet Conditions” and in another blog will go into more detail and how this day of, “Cold Calling” inspired me.

If you are a “cold callling ” expert feel free to add in your tips and ideas. Happy, “Cold Calling” my friends.

Working alongside my clients to develop a strategic plan to design and market their product or service in the correct markets. Adding Art You Love and creating artful pieces for your home, office, business. An empty wall invites Art You Love

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