How To Share Without Gimmicks (Part 1)

How many times do you see a “Sponsored Ad” that had a catching tagline and promised something that turned out not be what was expected?

Gimmicky ads are often filled with empty promises and a bait & switch or the, “sign up for free” to learn more. Which is code for harvesting your email and more gimmicky ads several times a day in your in-box.

The question is, “How To Share Without Gimmicks”. Here is where you can start.

Cut out the guess work.

Gimmicks confuse. And if you are smart enough to dissect an ad or the marketing communications you soon realize all is not as it is. Then you feel robbed of your time and efforts trying to figure out what you just got into.

I recently joined a artist directed, “Master’s Class.” I was super excited. I did have a healthy caution and reservations as it was, “FREE”. The leader paid for a Sponsored Ad to gain his audience. He asked the question in a group what some of the biggest obstacles artists are facing. I thought, great this person really want to understand his audience. Nope I was wrong.

The first class was all about his success. The thousands of dollars he made and the programs he had that worked. Daily multiple emails coming into my in-box asking what level of his package you wanted to buy.

Be clear and direct with your audience. Try practicing one sentence that tells your story and clearly speaks to your customer and your call to action. What do you want your customer to do? Tell them what you are asking and make it easy for them to respond.

I recently started using a new hashtag on my social shares that promote going to my online gallery to shop. “LetsBuyArt”. I am asking my audience to buy my art. Direct, no Gimmicks and the traction to my website are the curious, the interested, and hopefully the art lovers of the world.

There is competition in every industry. Everyone is trying to define themselves in exciting and innovative ways. Every week I will be sharing, “How To Share Without Gimmicks.

This week’s challenge

Be clear and direct with your audience. Try practicing one sentence that tells your story and clearly speaks to your customer and your call to action. What do you want your customer to do? Tell them what you are asking and make it easy for them to respond.

Find me in your social media platforms and tag me. I would love to share your business.

Find me on IG @elizonthego @artyoulove_

Find me on Twitter @elizabethtraub @artyoulove_ @letsbuyart

Find me on Facebook elizabethtraubconsulting

Working alongside my clients to develop a strategic plan to design and market their product or service in the correct markets.

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Posted in Art

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