Blog Archives

Your Employer, Your Pastor, Your Lawyer & Your Mother are watching.

I will never forget the day I saw my 80 something year old mother update her Facebook. I asked her how she learned how to do that and what her interest in social platforms might be. I mean really you

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Posted in Uncatagorized

Be Who You are Online As You Are in Real Time

I have learned something about myself this past year.  It is actually kind of embarrassing. So much so, that to overcome I am going to write about it. I 100% stink at promoting my own brand. I actually have a

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Posted in Sales & Marketing, Uncatagorized

Is Visual Branding the New Media?

I was once this 20 something year old attending the Seattle Art Institute. Studying Advertising & Graphic Design. All my classes, all my cutting and pasting, and all my ad designs came down to one single thing. “What message are

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Posted in Sales & Marketing, Uncatagorized

Customer Experiece Will Cost You

In order for  your business to thrive in today’s world of frenzy, you will have to reinvent your idea of what that customer experience really is.  If you want to go after that customer, guess what it WILL cost you.

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Posted in Sales & Marketing, Uncatagorized

Do Reach, Mentions, and Following Matter? It does to Hilton Honors.

I have not spent hours online figuring out what all the chatter is about and why I really matter, or you matter for that matter.  I do understand that “reach” “mentions” and “following” do in fact matter. Especially to companies

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Posted in Business Spotlight

Brands Are Catching the Connection

Brands are beginning to really catch the connection.   Remember the day of opening a candy bar, biting down, and believing you had a tooth in your bar, writing a letter to the company and getting a box of 48 candy

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Posted in American Idol, In Real Life, Portland

Taking Your Offline Business Online

Social Media is changing how I work and talk about the businesses I work with, both online and offline. It’s been a bit of a mystery for me to think and work differently. How is this space different? For the

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Posted in Business Spotlight, Sales & Marketing

The Online Dinner Party-Facebook

I love Social Media. I love connecting, making new friends, and learning more about people, their lives and their work. When I first started out, I thought Social Media was just another form of advertising. Nothing seemed to work and

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Posted in Social Media

Friendships In Social Media by Emily Otteson

Friendships in social media, in my opinion, develop like friendships in real life. First, there are some casual glances and then a formal meeting. There are some small talkative exchanges, and then slowly, over the course of many interactions and

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Posted in Business Spotlight

American Idol Stories To Tell

There will be many stories to tell of my experiences with American Idol, including taking that behind the scenes tour and spending a day a midst all the hub-bub of taping Hollywood week. These experiences did something deeper than just

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Posted in American Idol

American Idol Thoughts as they Come #2

When you receive an invitation from Ryan Seacrest to attend a private American Idol event there is a barrage of emotions that collide in the moments of reading  that email.  I can’t say I jumped for joy or giggled uncontrollable.

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Posted in Uncatagorized

American Idol & Honorary Thanks

It was an exciting Saturday Dec. 7th. My friend Lynn, whom I met through Facebook, came to visit me with her husband. I met Lynn through Social Media. She had commented on a post by Robert Caruso, and from there

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etc Social Media & Brand Development

etc Social Media & Brand Development.

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Posted in Uncatagorized