Facebook Outbound Marketing Friendships

Facebook-Icon 4

What exactly do I mean by Facebook Outbound Marketing Friendships? A few years back my daughter Emily informed me that I should reach out to people on Facebook; as in “friend” them.  I was a bit perplexed.  I never really “friended” anyone. People would just find me and I would decide to confirm or deny the friend request. I did not have time to search people down.  I also felt like it was strange to think of knocking on someone’s door and asking for friendship.  Emily assured me it was the Facebook way, so I began to casually friend people here and there. Mind you these are people I knew in real face to face time. Silly me to have that thought of knocking on a door. If it is like knocking on a door to a friends’ house, then I am the first one up the walk knocking when visiting a friend.Facebook, Friendships. Social Media, Outbound Marketing

I have realized in the past month, now years later, that I treat Facebook much like inbound marketing.  If conversation is coming to me, I am quick to jump in.  Anyone who knows me knows that I can be quite chatty and witty in my conversations.  The streams are moving past my screen. No work involved at all in conversation.  I am not really marketing anything on my personal Facebook page, unless you find conversation, sharing, and posting as marketing. What I really mean is I don’t have to go out into Facebook, other than clicking on a link that has been delivered through my stream.  Information comes to me. I sit in my cozy world of hand delivery.

Facebook, Friendships. Social Media, Outbound MarketingHow many of us really do the outbound kind of Facebook posting.  Intentionally clicking on your friends’ list and finding someone, clicking on their page and delivering the start of conversation?  Guilty!  I am guilty of not doing that. I have never even started the idea of making this a habit of my social experience on Facebook.  Who has time?  Facebook has so many limitations on how we see each other’s stuff that unless we get into that habit how do we ever know what’s going on with our hundreds of friends?  Do we want to know?  If we don’t have time, nor do we want to know what is the purpose of having so many friends on Facebook?  Questions swirling as I write this.

Facebook, Friendships. Social Media, Outbound Marketing

I have two days a week dedicated to work days in my office.  On my to-do list I am writing in “Connect with 5 friends on Facebook.”  All that means is go to my friends’ list and for those whom I do not cross paths with very often, go directly to their page and say hello.  Perhaps Facebook keeps making all these silly changes because they realize we are becoming disconnected on Facebook.  A platform to connect.  We have become lazy with our friendships.  I realize this is the new culture of connecting.  I love that I can look in on people.  I love that I have been able to see those video’s of a baby’s first steps as technology now allows.  Let’s not get disconnected in what is to be connecting us. I am adopting some outbound marketing principles to my Facebook experience. Join me in adding a hello on the pages of ten of your friends each week.  What thoughts might you have to share on Facebook Outbound Marketing Friendships.

Advertisements

Working alongside my clients to develop a strategic plan to design and market their product or service in the correct markets.

Tagged with: , ,
Posted in Social Media
3 comments on “Facebook Outbound Marketing Friendships
  1. It’s great that you are getting ideas from this article as well as from our argument made at this place.

  2. I first created a Facebook account so that I could keep in touch with my family who live in Hawaii where I come from. (I live in Iowa) Then the trend started where people were connecting business-wise so that is also what I do, but like you said, anymore who has time to outwardly connect with our hundreds of friends? It’s crazy! I try to go to my friends’ pages every once in awhile to “connect”. For now I make it a habit to skim thru my News Feed a few minutes each time I go to Facebook. That way I can like and comment on different friends’ activities and feel like I’m “in touch”.

    • This is such a wonderful time we live to be able to connect. Even those few minutes of skimming is allowing you to look in on someone that otherwise you would not have been able to. Thanks for stopping by.

I am interested to hear your thoughts, so leave some.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 31,476 other followers

Daily Life
I have always loved wet spring days in the #northwest. Calming and soothing to my soul. Rainy days slow me down. Looking out the window and sipping my coffee when I should be racing out the door. Thank you God for rain, for blossoms, and this day. #prettyinpink This picture taken from my doorstep w/Mayfair filture. #Farmlifewithcones Time to bring #BeanieBabies back. Raise your hand if you have a gazillion stashed away. When the going gets tough then time for a 🍪 and coffee. Sunday morning bonding with the 14 year old watching baseball. But really drinking a big cup of coffee and staring at the screen. #HappySunday #baseball #traubboys
Elizabeth on Pinterest
Elizabeth on Pinterest
%d bloggers like this: